Build a competitor brief you can keep using.

Start with the decision

Describe the market, the competitors, and the decision the research should inform. Share the background you already have and define the questions you want answered.

• Name the comparison criteria
• Provide the context you want considered
• Separate known facts from open questions

Build the comparison from evidence

Ask Praxa to research public sources and prepare a comparison with citations. Review the material behind each conclusion, especially when sources disagree or the evidence is incomplete.

• Positioning and publicly described capabilities
• Published product and company information
• Sources attached to the findings

Turn the brief into working material

Use the findings to prepare a document or presentation for your own review. Keep important assumptions visible and bring your judgment to decisions about positioning, investment, or strategy.

Choose what to revisit

Create a recurring research task or a page watcher for a question that may change. Set the scope and cadence, then review new findings when the task returns. Watching a page does not authorize a purchase or any other external action.